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These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking

For example, think about iconic tobacco providers like Virginia Slims

Active pipe smoking, with its direct and prolonged smoke contact, presents comparable or elevated risk

My philosophy right now is, we are actually legalizing recreational marijuana if we dont listen to our law enforcement and do something about this, said North Carolina state Rep

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